Nike Women’s Fitness

Following the launch of Nike’s Well Collective in 2023, the Spring 2024 campaign looked to bolster consumer confidence in performance fitness product, as well as further establish Nike’s roster of trainers. The campaign comprised of three phases: an anthem phase, a product-focused phase promoting bras and leggings as a consumer’s essential 1-2 combination for any activity and a final phase introducing a brand new Zenvy Collection.